Many successful small businesses are starting to see great results from setting up a new e-commerce section of their website. Establishing your own online store creates new growth where the possibilities are endless. You control everything from which products you stock to the minute details of the customer experience.
But, for many, this freedom is tantamount to a child that being locked inside a sweet shop asking where to get stuck in first?
This blog covers how to create and retain customers, through to tips and hints on strategy, which will hopefully help you make the best of things online and show your competitors how it’s done.
You can do a lot to drive your audience to your website. This is especially so for using a few SEO tips to improve your website ranking. What happens when they get there?
A recent study suggests that 93% of users are influenced by look of a website over anything else when deciding on an e-commerce purchase.
There are several things you can do, such as:
Learning to code, while beneficial, is time-consuming. Creating everything yourself with a WordPress account may also be a great option but the element of time still comes into play. Hiring a web designer may be the best option for you. It will take the stress of organisation off your hands and allow you to focus on the other creative elements of your small business.
The benefits to creating a more mobile-friendly website are numerous. A small business can lose a lot of custom if their website is not fully responsive to a mobile or tablet.
Ensuring your site is mobile-friendly means that when users land on the site, they’re greeted with a website that’s made just for them. A great e-commerce site should always take into account the high proportion of users on mobile.
Creating content to support your e-commerce website is sure to generate more website traffic. Using a blog to strategically posts content using keywords associated with the e-commerce side of your site will help ease a customer in the right direction.
Blogs are also a great way to connect with your audience. Offering something useful to your readership rather than pushing the marketing and sales will establish trust. It’s important to get a person familiar with your brand before beginning to sell to them.
Google Analytics. A spectacular tool for tracking and analysing traffic, conversions and much, much more. This free tool provides small business website owners a whole host of data which can help to support your next marketing plan.
Investigating said data will give you the chance to comprehend what worked and what didn’t.
Everybody loves an offer. Even more people love a bargain! Opening your e-commerce website will benefit greatly with some handy incentives. Whether it’s free delivery or 50% off during Black Friday, you can pick and choose how to reward all your wonderful customers.
Put Refund Policies In Place
There is always a risk with buying things online. Buying a product on an e-commerce should come with certain pieces of information so a customer can feel comfortable in purchasing a product. What do we mean? We’re talking about a returns and refund policy. If there’s no returns policy or one which doesn’t offer much in the returns process, you will most likely drive away future customers.
You can build up trust with your e-commerce customers by offering clear returns and refund policies. This shows that you are confident in your product and if something isn’t up to their standards, then you’re willing to find the right solution.
By using these tips, your e-commerce website can perfect the customer experience. Creating an online store that links with what your customers are expecting you can go head and shoulders above your competitors.
Are you looking to bring your website into the modern age? Perhaps you want to create a new landing page to increase your conversion rate. Maybe you’d like to build a website from scratch. Either way, it’s vital that you make it mobile-friendly. According to data collected in 2019 by Jumpshot, mobile traffic from make up approximately 50% of all Google’s search traffic. It’s hard to ignore that a mobile-friendly website is a must in today’s small business market.
We thought we’d share a few tips for making a more mobile-friendly website. You’ll be able to enhance your user experience, show off your small business brand, and increase your conversion rate.
It’s always valuable to give your website an audit. Simply visit Google’s own mobile-friendly testing system and immediate results will be provided to you. Where can you improve? What needs to be changed? All this and more can be discovered to give you a great starting point for developing the friendliness of your website on mobile.
When you have a mouse/trackpad, clicking a button is easy. What occurs when all you have are your fingers and thumbs on a mobile screen? A small button can quickly become a big issue.
The solution is clear – create bigger buttons. You should take the time to create buttons that are responsive to each device whether it be mobile, tablet or desktop. The trick to doing so can sometimes take some know-how but we’re always happy to help with needs such as these.
You should also take into account how effectively you entice users to act when building a mobile-friendly website. You may have thought about the way your website looks on a desktop; it offers a lot more space in the space known as the ‘initial viewport’ to present information alongside a call-to-action.
We recommend that you be more selective with what you present on the mobile version of your website. To increase the likelihood of engagement, try to add a call to action at the centre stage. It could be a button or tt could be some copy directing the user to a location. You’ll gain a higher proportion of results if you utilise your more mobile-friendly space.
How your website loads on a desktop can vary greatly to what you see on your mobile. A big culprit, when it comes to slow loading time, is imagery.
There are a wealth of tools out there perfect for the job. For individual files, we’d recommend EZGif. However, you know we believe WordPress to be the best option for small businesses so you should try out the EWWW Image Optimizer plugin to simplify the whole process. By compressing your imagery into small files, your load speed will be greatly boosted!
It is advisable to compress site-wide files to make for a more mobile-friendly experience. This is true for files that control the overall look and style of your website – CSS. By using something like a CSS minifier tool, you can compress said files that use a lot of blank space. Therefore, it will allow for a faster load time on your mobile website.
For those of you who love to go deeper into the back end of a website, there are frameworks out there designed to make for a more mobile-friendly experience. Take the Twitter designed, Bootstrap, for example. This is a front-end framework that allows for the automatic scaling of your website for any and all devices.
There will always new innovations and technologies within web design that require updating and test. What may have worked a few years ago may have not anymore. That’s why the importance of frequent testing cannot be overstated.
Set aside a good chunk of time every few months to audit your website on your mobile phone. Are you finding anything a challenge to perform? Is there an old feature that now doesn’t fit with your website?
These questions are important to ask in order to maintain a modern website that contains a solid, mobile-friendly user experience. You may want to those that work at your small business to audit the site or consider hiring a developer to save you a great deal of time and effort.
If you’re looking for assistance in web design that looks great on mobile and on desktop, get in touch with us today. We’ll ensure your website gets great results and look good doing it.
The development of a landing page is a challenge to master in the world small business web design. It can feel like an unsummountable task. We want to ensure that this is not the case. By following these lucky 7 landing page tips you can start to increase your conversion rate in no time and gain some amazing results.
We do have one question we have to answer before we start: what is a landing page?
A landing page is a web page with the purpose of encouraging a person to act – whether that be getting in touch or buying a product. To get the best results from a landing page, you should consider these 7 lucky tips to increase your conversion rate.
A good first impression goes a long way. Just like finding the right title to improve your site’s SEO ranking, what your target audience sees as soon as they open your landing page will define their decision on whether to act. We’re not just referring to the landing page title, though. You’ll want to consider the full header space that a user initially sees after clicking through to establish a high-converting landing page.
Here are a few things you should take into account:
Why do you need this landing page?? What is its purpose? Those are the questions you should ask so your audience will feel more inclined to act. You should consider the space and the phrasing of your call-to-action. A landing page with a high conversion rate should be peppered with a button or number that reminds your audience to act.
It can be tempting to jam-pack your landing page with lots of information to help your audience to understand your services/product. However, the overall aesthetic is important. You will want to take into account the benefit of designing for the purpose of increasing conversions no matter what device a user is viewing your landing page from.
When designing a page for desktop view, you can structure all your information into segments by setting them out in rows rather than lengthy columns. This allows your audience to take a lot of information in a short space of time
What about mobile or tablet? Will my landing page be squashed when put into rows? It’s common to completely forget the significance of a more mobile-friendly website. It should always be at the forefront of your mind. As a rule, you should design vertically for mobile and horizontally for desktop.
Remember: an ever-increasing proportion of website traffic comes from mobile devices.
A landing page’s purpose is to entice a user to act. It is vital that everything from functionality to design is taken into account when urging your audience to do so. The same goes for the navigation bar.
Have away with your typical ‘Home’, ‘About’, ‘Services’ and ‘Get in Touch’ navigation structure at the top of this landing page. Make the decision to only contains options that direct users to a specific location on your landing page. The more pages a user has to work with, the less likely they’ll be to act. Lower that bounce rate and keep them on the page.
What imagery should you be using? A picture speaks a thousand words so the imagery you choose to show off your product or service should make someone think, I know exactly what I’m being offered and I’m in! If that means using a stock image that you feel gives off the right impression then go for it!
It will be a great benefit to your landing page’s success if the information you provide is offered in its simplest form. Conciseness is key and you should keep that in mind when writing the copy, thinking about the layout and choosing your call-to-action. The more you write, the more chance there is of confusing your visitor and them leaving the page.
Audiences don’t just want to be sold on new services and product. You can try to keep this question in mind: is there anything we can give our audience? Whether it be a short PDF guide or a product discount, your audience will more likely engage if they know they can benefit without the need to immediately invest their time or money.
We’re sure that by following these lucky 7 tips, your conversion rate results from your landing pages will increase.
If you’re looking for assistance in the creating of a landing page or support in the whole process, feel free to get in touch with us today. We’d be more than happy to discuss how we can create the perfect landing page or website that will increase your conversion rate.
We see it all around us. Social media. It is ever-growing so it seems vital to any small business to take full advantage of it to increase website traffic. We know that a big part of web design is taking into consideration the importance of social media and how it links to your website. So, we’ve put together a few tips to help you along the way to website traffic greatness.
Facebook is dead! We’ve heard so many people say it in recent years but it is far from the truth. This can be said especially for Facebook advertising. When it comes to getting the widest reach and great results, Facebook advertising is up there with Google for offering small businesses superb value in terms of affordability and conversions.
The process isn’t too taxing to set up so we’d recommend you go through the process now of setting up an ads manager account or allowing us to set things up on your behalf so your website management can be a breeze once it’s handed over.
Similar to Facebook, we’ve heard so many voice the opinion that this social media platform is dead. Again we say, wrong! Pinterest is the place to be when it comes to promoting your website’s content free of charge whilst reaching a wide audience. This is the place to be for those small businesses wanting to share consistent blog content – that is appropriately crafted using our simple SEO tips.
Don’t think of Pinterest as just social media. Think of it as a visual search engine that can easily boost your website traffic – all that is required is signing up and taking it from there.
In the world of social media, personality reigns supreme. It is a reality of social media that more users interact with other users than they do with brands. It may be out of a lack of trust but we believe it’s out of a lack of personality that so many small businesses impose on themselves.
So, the next time you consider posting on Twitter or Instagram, maybe steer towards promoting what you are doing rather than posting an ‘inspirational quote’ on LinkedIn that pseudo-intellectuals will comment on to create the illusion of intelligence. You’ll be surprised how far adding a face to the brand can go – just ask Donald Trump…
The one thing so many small businesses forget is the social element of social media. It’s not named that for no reason. Being social cannot be taken for granted. There’s only so much a Facebook ad or a quick Pinterest pin will get you. One of the best things about this vast medium is its community. No matter what platform you’re on, you’ll quickly see how many people are engaging with content. Not just creating. They’re talking, debating, sharing and learning.
Social media is not just there to promote your small business. It’s there to grow as a community. So if you’re looking to really increase your website traffic, that’s sure to increase by creating an engaged community. Don’t be afraid. Get social!
What do we mean by value? The list is endless. Don’t just show off your services and what you’re doing in the office. One sure way to increase your website traffic whilst developing the strength of your brand is to instill trust in your users with valuable content that gives them plenty to ponder over. Social media is not just for shameless self-promotion – even if LinkedIn desperately tries to cling to that ideal – it’s a place of learning. Next time you log in to Twitter, maybe consider the following ideas for posts:
The sheer breadth of possibilities in social media is endless. In order to fully take advantage of it to benefit your website traffic, you need to be an expert in all aspects or you can ask for support from your friendly neighbourhood web design specialists. We don’t just look at building your website. We put in place numerous avenues from social media, SEO and advertising to ensure you get the best results by increasing your website traffic.
At Rivia Digital, our mission is to get the best results for our clients which is why we implement systems such as SEO to increase your website’s ranking and spread that brand awareness. To support this endeavour we’ve put together a few simple tips that you can use in your small business website, blog, or side hustle.
Give a few of these a go and watch the traffic spike!
The easiest task on this list. Setting up Yoast SEO will take out the need to learn complicate code to take full advantage of SEO. This Must-Have WordPress Plugin simplifies the SEO process for you to make sure even beginners can focus on ranking high on any search engine.
For those unfamiliar with SEO, an important aspect is figuring out what you want your website to be associated with when they use Google. The art of choosing the right SEO keywords comes down to a few key factor:
Once you have a good idea on these, you can begin to hone in on the exact key words you’re looking for. Let’s take the example of a small business that sell bespoke luxury furniture in the Worcester area. You may wish to designate your keywords as ‘bespoke’, ‘ luxury furniture’ and ‘Worcester’. But what should we do with these keywords now that we have them? Read on to find out.
Once you’ve installed Yoast SEO, below the content of each page you’ll see something a little like this:
This is where those all-important keywords come in. Try to ensure all your keywords are added into what is called the ‘meta title’ and the ‘meta description’. This will help search engines to best categorise your pages in association with the keywords you use. The more places your keywords are placed – without being spammy – the better.
When adding some copy to your WordPress website or writing a blog post, you’ll notice the ability to add headings – entitled Heading 1, Heading 2, etc. You may be surprised to hear that these ascending numbers do not just represent a decreasing font size. These headings are a valuable part of SEO. It’s always helpful to ensure you add in all the heading sizes so a search engine can comprehend what the key phrases are. As a guide:
Links? What about them? Well, one of the ways to improve your SEO is by adding links across your whole site with buttons, copy and clear references to key pages. What you must remember is that whatever bit of text you use for a link should contain the keyword: for example ‘web design‘. This helps tell those website crawlers where the valuable information is.
But the value of links doesn’t stop with your own set of internal ones. External links are extremely valuable. If you haven’t already, you should start to consider writing guest posts for websites that you feel are relevant to your field or even providing a quote in which can be supported with a nifty backlink to your website. It takes a bit of hustling but the results you’ll gain cannot be understated.
We realise that we said simple and building up website traffic is not necessarily going to be. There’s many different strategies to do so but we thought it extremely valuable to mention the importance of traffic when discussing SEO. Above almost all else, how much traffic is coming into your website will dramatically impact how well you rank. It’s valuable to fine-tune your content as mentioned above but to build that SEO, you have to keep pushing for more traffic. A few strategies include:
There we have it. It’s not to say that getting your website to rank on the first page of Google won’t be a challenge. There are so many moving parts, defining factors and need to devote a considerable amount of time to the process. And that’s why we’re always hear to lend a helping hand. We like to ensure that with all our web design services include the integrated service of SEO and ongoing support. That way you won’t need to worry about setting it up yourself. We can guide you through the process and help to guarantee a strong amount of results in line with your small business’ goals.
You’ve set up your new WordPress website. You’ve chosen your theme. What’s next? Web design is a complicated beast but we’re here to help! A few must-have plugins that will really help to get the best results out of your WordPress website.
How do we know they’re ‘must haves’? We’ve tried them. We’ve tested them. And we know that they get the best results for our clients. If you’re interested, read on and maybe you can add some of these plugins to your own WordPress website.
It’s a defining feature of WordPress that allows for some serious customisation. The challenging part is already done for you. All you need to do is go to the ‘Plugins’ tab in your admin dashboard and install the plugin that best fits your needs.
We can almost guarantee that there will be a plugin or widget especially made for what your require. Need a carousel of logos on your site? You got it. Do you fancy a weather widget to add to your sidebar? You got it. Are you looking for a tool that simplifies the web design process? We got it! There are plenty of plugins to choose from and here are a few of our favourites.
There’s a good reason why Yoast is the #1 SEO plugin on WordPress. The Yoast SEO plugin makes sure that there ain’t no half steppin’ when it comes to using SEO on your website. You’ll be shocked at how easy it is to start ranking high on Google or any other search engine.
What may shock you more is how ahead of the game you’ll be in comparison to your competitors. SEO may be known around the world but it’s not common for it to be used to the greatest affect by small businesses.
Easy to set up. Easy to use. The Ninja forms plugin is a must-have for anyone looking to integrate expertly styled contact forms into their WordPress website. It’s so simple that as soon as it’s installed, you already have a pre-rendered contact form created for you.
You can choose to edit, fine-tune and style it however you like. All you have to do is click install and let the good times roll! You can go one step further by adding it to a landing page and using social media to boost your website traffic to said page – go wild!
One of our personal favourites. WooCommerce really feels more than a plugin. It is so versatile and powerful that you will surprise yourself in how much control you can put in selling your products online. Gone are the days of managing each individual product on a system that costs thousands to set up and hundreds to monitor. WooCommerce offers a quick set up which allows you to spend less time on product admin and more time being creative with your small business.
Here’s a more technical plugin that should not be overlooked – Google XML Sitemaps. We may have said technical but don’t switch off too soon. It’s power will really help the SEO of your website. In its simplest terms, a sitemap shows how each page is connected together. If your website is well organised and you’ve installed this helpful plugin, get ready to enjoy a solid boost in your SEO.
We wouldn’t say that this particular WordPress plugin is essential but it’s certainly a fun one. Lordicons is truly spectacular when it comes to web design. What is it? Lordicons takes those generic icons that are so common across many websites and adds some serious ‘umphf’. Say hello to a smiley face emoji which widens its grin as you hover your mouse over its face.
Start it with Lordicons. Start with Lordicons if you want to take your web design out of the realms of 2010 and into 2020.
We really could go on in listing some fantastic WordPress plugins. However, part of the fun is discovering these new tools for yourselves. Another solution would be to have some dedicated web design specialists on your side. These must-have plugins will really help develop your small business website.
As we move towards the second half of 2020, what can we expect in terms of web development and design trends?
Load speed is king, queen AND country when it comes to web development. It’s everything. This is why at Rivia Digital, we can’t get enough of Accelerate Mobile Pages. All of our blog content is built with an AMP version in mind but what is it?
In a nutshell, an Accelerate Mobile Page is a stripped-back version of your webpage to ensure that it loads almost immediately on a mobile device. Forget all those complicated widgets that drop your download speed by 5 seconds, simply start anding AMP into your life. If you know that WordPress is the best option for your small business, there are some helpful plugins you can use. If you’d like some additional advice on where to start with web design and website speed, feel free to get in touch.
This has been around for a while but that doesn’t make it any less important. Responsive websites – it’s essential website for all devices. It doesn’t matter how your website is viewed, it will adjust itself, respond effectively to look more aesthetically pleasing. But why is it one of the latest trends in web development?
We’re noticing more and more the split in how much traffic is coming through to websites and from where. It’s coming close to a 50/50 split between desktop and mobile. There’s no reason to think that this will remain the same. With advancements in technology, it’s safe to say that we shouldn’t just be building for desktop anymore, we need to start designing our websites with a clear indication of what it looks like on mobile or tablet. You may even want to consider design exclusively for mobile…perhaps.
Siri, what are the latest web development trends?
Alexa, how can I create a modern-looking website?
Voice Search Optimisation is upon and we should learn how to take full advantage of it. You may have heard of SEO – search engine optimisation – otherwise known as the ability to rank high on search engines. The same can be said for VSO. The considerations we all need to make is ‘how exactly do people talk to their device?’ When it comes to typing something into Google, there is a tendency to write unordered keywords. However, with voice searching, for the most part, it tends to come in the form of questions.
It’s time that we all start to reconsider how we structure our content – don’t just focus on keywords but appreciate the importance of a well-organised question. This is going to be a sure-fire way to get the best results in your web development projects. If you’re looking for a great tool to learn more about VSO, visit Answer The Public.
Progressive Web Applications provide ease of development and almost instant wins for the application’s overall user experience. PWAs are websites that look and feel like an app. This means users can access all information and capabilities without downloading a mobile app. Instead, progressive web apps use modern web technology to deliver app-like experiences to users, right in their browsers.
PWA is gaining momentum in the web development space because it can also be used offline and can sync content to multiple devices.
We can’t wait to see how the world of webDev develops even further throughout this decade. If you’d like to work with expert web design and development specialists, with a clear understanding of the most up to date trends, contact us today.
WordPress. A word that echoes on the lips of web developers, bloggers and small business owners alike. But is it the best option for your small business? With the likes of SquareSpace and Wix coming into the fray, it seems like a tricky decision if you’re ‘going in alone’ to build your own website.
So, whether you’re fresh out of university looking to set up a new business or a seasoned veteran of business looking to expand into the digital world, here are a few reasons why we at Rivia Digital Web Design believe that WordPress is your best shout in building your small business website.
Sign up. Choose a domain. Choose a theme. Done.
Without reducing the complicated world of web design too much, creating a WordPress website for your small business can be really simple if you wish it to be. Of course, nothing is quite the same as receiving the support of a reliable web design company to help you along the way but once it’s up and running, you can feel empowered to take full ownership of your website and start getting great results.
Write a blog. Build a new landing page. Advertise your services. Go for it!
For both expert web designers and the newest of the newbies, WordPress is the platform for everyone. It offers enough customisation for a strong developer not to feel restricted but also has a simplistic interface which doesn’t feel intimidated. With a whole host of themes to set up the bare bones of your website, or even the ability to create your own, WordPress is a clear winner for a small business.
Not only that but there’s the plugins. Oh, the plugins! Those helpful tools that allow you to insert complicated code into your site without getting bogged down in all the complexities. Examples include:
An added bonus is that so many themes are already optimised to all devices so all you have to think about is where you’d want to put your mobile navigation bar!
When it comes to online blogs, WordPress is the place to be. It’s very purpose surrounds it. But how can a blog help your small business? Well beyond the typical answer of ‘it lets you organically advertise your products’ the reasons are as follows:
Plus, we know there’s not much more entertaining than reading and writing a strong blog on small business!
If you’re willing to put in a bit of time or investment into a professional web design service, your website can be set up and require no ongoing costs. Sure, regular wordpress.com lets you quickly set up your website and host everything on their end. But you can save serious money if you take the time to set up your own WordPress website for your small business.
As we mentioned earlier, the WooCommerce plugin is heaven sent! In a few short minutes and one or two forms to fill in, you can have your own online shop up and running. This is the real power of a WordPress website for a small business. It cuts through the complexity and empowers you to take fully management of your products if you so wish. It’s truly inspiring to see and we love to support small businesses to let that happen.
So, if you’re looking for more insights in making full use of WordPress to support your small business or want a full website expertly built, get in touch with us today. Rivia Digital – for a fast, reliable service with big results.
Mobile navigation! You’ve done all that typing of your website URL at the bottom of the screen to now have to stretch that hardworking thumb all the way to those three horizontal lines on the top right to open the website menu. It may not be a struggle you’ve even fully considered but it really is!
When it comes to the design of your website, you should never underestimate the importance of a well place navigation bar on mobile view. But where is best? With recent innovations in the latest web development trends, it’s clear that optimising for mobile is a must. At Rivia Digital we know there are pros and cons to the variety of mobile navigation placements and we’re here to share them with. It’s up to you to decide which fits best for your own website.
It’s unfortunate that web design can sometimes be far too focused on the desktop experience. This is especially so when taking into account how 52.2% of all website traffic worldwide comes from mobile devices – and that figure is sure to rise through this new decade. When you consider the typical design strategies of a desktop website, the navigation almost always goes at the type – it’s a staple of web design that holds true even now. With that logic, it simply makes sense to carry that structure on across all devices.
But is it the best decision to create the best user experience? A user experience doesn’t just come from how readable the text in and how scalable the images are – it’s also how far you fingers and thumbs are going to have to stretch when reaching for the mobile navigation.
According to The Thumb Zone: Designing For Mobile Users, it would appear that regardless of hand position, a user is most inclined to use the bottom half to 75% of their screen’s device. So why is that all important mobile navigation not put there more often? Well, it’s becoming increasingly more common.
The benefits in terms of comfort are obvious. The concept of a bottom mobile navigation just seems to make sense and it can be found throughout the would of mobile applications. So why not websites? There’s so much we can learn from the likes of Calm, MyFitnessPal and thetrainline so it’s about time we started to incorporate those all-important strategies into our day-to-day websites. And yet, the overwhelming majority of mobile navigation remains at the top. But why?
Familiarity. It’s that simple. Although the thumb struggles through on a mobile phone, it does it all the same. That muscle memory is hard to fight against. Sure there are definite benefits to be a bottom mobile navigation – the ease, how cool it looks, the fact that it looks like a modern app – but that top navigation feels like an old pair of comfy shoes. You don’t want to give them away and they’re still in good condition. Why change something that’s working so well? It’s a hard choice to make.
We’re sold on the concept of a bottom navigation but of course it depends on the look and feel of each individual website and client. Sometimes a bottom mobile navigation doesn’
If you’d like to learn more how to best structure your website for mobile devices or even fully rebuild your site to enter the new decade with a bang, contact us today.