SEO: Simple Tips To Improve Your Website Ranking


At Rivia Digital, our mission is to get the best results for our clients which is why we implement systems such as SEO to increase your website’s ranking and spread that brand awareness. To support this endeavour we’ve put together a few simple tips that you can use in your small business website, blog, or side hustle.

Give a few of these a go and watch the traffic spike!

SEO Tips | Small Business Web Design

1.Install the Yoast SEO plugin

The easiest task on this list. Setting up Yoast SEO will take out the need to learn complicate code to take full advantage of SEO. This Must-Have WordPress Plugin simplifies the SEO process for you to make sure even beginners can focus on ranking high on any search engine.

2. Choose the right SEO keywords

For those unfamiliar with SEO, an important aspect is figuring out what you want your website to be associated with when they use Google. The art of choosing the right SEO keywords comes down to a few key factor:

  • Who are your audience?
  • What do you expect them to be looking for in relation to your service/product?
  • Where are you located? By pinpointing where you are, you can have a competitive advantage in your local area.

Once you have a good idea on these, you can begin to hone in on the exact key words you’re looking for. Let’s take the example of a small business that sell bespoke luxury furniture in the Worcester area. You may wish to designate your keywords as ‘bespoke’, ‘ luxury furniture’ and ‘Worcester’. But what should we do with these keywords now that we have them? Read on to find out.

3. Meta Titles and Descriptions

Once you’ve installed Yoast SEO, below the content of each page you’ll see something a little like this:

This is where those all-important keywords come in. Try to ensure all your keywords are added into what is called the ‘meta title’ and the ‘meta description’. This will help search engines to best categorise your pages in association with the keywords you use. The more places your keywords are placed – without being spammy – the better.

4. Headings – H1, H2, H3, H4…

When adding some copy to your WordPress website or writing a blog post, you’ll notice the ability to add headings – entitled Heading 1, Heading 2, etc. You may be surprised to hear that these ascending numbers do not just represent a decreasing font size. These headings are a valuable part of SEO. It’s always helpful to ensure you add in all the heading sizes so a search engine can comprehend what the key phrases are. As a guide:

  • H1 – The title of your page or blog post. The very first thing you should type in when creating something new.
  • H2 – a subheading in the body copy. You should try to add your keywords into this one.
  • H3-H6 – great for organising longer-form content. As a note, ever since new updates to Google’s search engine algorithm, website crawlers are more intelligent in deciphering where the important information lies. That’s why it’s always valuable to have those keywords in the highest level of heading possible and trickle it down if you deem necessary.

5. Links, Links, Links

Links? What about them? Well, one of the ways to improve your SEO is by adding links across your whole site with buttons, copy and clear references to key pages. What you must remember is that whatever bit of text you use for a link should contain the keyword: for example ‘web design‘. This helps tell those website crawlers where the valuable information is.

But the value of links doesn’t stop with your own set of internal ones. External links are extremely valuable. If you haven’t already, you should start to consider writing guest posts for websites that you feel are relevant to your field or even providing a quote in which can be supported with a nifty backlink to your website. It takes a bit of hustling but the results you’ll gain cannot be understated.

6. Website Traffic

We realise that we said simple and building up website traffic is not necessarily going to be. There’s many different strategies to do so but we thought it extremely valuable to mention the importance of traffic when discussing SEO. Above almost all else, how much traffic is coming into your website will dramatically impact how well you rank. It’s valuable to fine-tune your content as mentioned above but to build that SEO, you have to keep pushing for more traffic. A few strategies include:

  • Consistently write blog posts
  • Ask clients/partners to add a link to your site on theirs
  • Promote your website on social media

There we have it. It’s not to say that getting your website to rank on the first page of Google won’t be a challenge. There are so many moving parts, defining factors and need to devote a considerable amount of time to the process. And that’s why we’re always hear to lend a helping hand. We like to ensure that with all our web design services include the integrated service of SEO and ongoing support. That way you won’t need to worry about setting it up yourself. We can guide you through the process and help to guarantee a strong amount of results in line with your small business’ goals.