The development of a landing page is a challenge to master in the world small business web design. It can feel like an unsummountable task. We want to ensure that this is not the case. By following these lucky 7 landing page tips you can start to increase your conversion rate in no time and gain some amazing results.
We do have one question we have to answer before we start: what is a landing page?
A landing page is a web page with the purpose of encouraging a person to act – whether that be getting in touch or buying a product. To get the best results from a landing page, you should consider these 7 lucky tips to increase your conversion rate.
A good first impression goes a long way. Just like finding the right title to improve your site’s SEO ranking, what your target audience sees as soon as they open your landing page will define their decision on whether to act. We’re not just referring to the landing page title, though. You’ll want to consider the full header space that a user initially sees after clicking through to establish a high-converting landing page.
Here are a few things you should take into account:
Why do you need this landing page?? What is its purpose? Those are the questions you should ask so your audience will feel more inclined to act. You should consider the space and the phrasing of your call-to-action. A landing page with a high conversion rate should be peppered with a button or number that reminds your audience to act.
It can be tempting to jam-pack your landing page with lots of information to help your audience to understand your services/product. However, the overall aesthetic is important. You will want to take into account the benefit of designing for the purpose of increasing conversions no matter what device a user is viewing your landing page from.
When designing a page for desktop view, you can structure all your information into segments by setting them out in rows rather than lengthy columns. This allows your audience to take a lot of information in a short space of time
What about mobile or tablet? Will my landing page be squashed when put into rows? It’s common to completely forget the significance of a more mobile-friendly website. It should always be at the forefront of your mind. As a rule, you should design vertically for mobile and horizontally for desktop.
Remember: an ever-increasing proportion of website traffic comes from mobile devices.
A landing page’s purpose is to entice a user to act. It is vital that everything from functionality to design is taken into account when urging your audience to do so. The same goes for the navigation bar.
Have away with your typical ‘Home’, ‘About’, ‘Services’ and ‘Get in Touch’ navigation structure at the top of this landing page. Make the decision to only contains options that direct users to a specific location on your landing page. The more pages a user has to work with, the less likely they’ll be to act. Lower that bounce rate and keep them on the page.
What imagery should you be using? A picture speaks a thousand words so the imagery you choose to show off your product or service should make someone think, I know exactly what I’m being offered and I’m in! If that means using a stock image that you feel gives off the right impression then go for it!
It will be a great benefit to your landing page’s success if the information you provide is offered in its simplest form. Conciseness is key and you should keep that in mind when writing the copy, thinking about the layout and choosing your call-to-action. The more you write, the more chance there is of confusing your visitor and them leaving the page.
Audiences don’t just want to be sold on new services and product. You can try to keep this question in mind: is there anything we can give our audience? Whether it be a short PDF guide or a product discount, your audience will more likely engage if they know they can benefit without the need to immediately invest their time or money.
We’re sure that by following these lucky 7 tips, your conversion rate results from your landing pages will increase.
If you’re looking for assistance in the creating of a landing page or support in the whole process, feel free to get in touch with us today. We’d be more than happy to discuss how we can create the perfect landing page or website that will increase your conversion rate.