Are you looking to bring your website into the modern age? Perhaps you want to create a new landing page to increase your conversion rate. Maybe you’d like to build a website from scratch. Either way, it’s vital that you make it mobile-friendly. According to data collected in 2019 by Jumpshot, mobile traffic from make up approximately 50% of all Google’s search traffic. It’s hard to ignore that a mobile-friendly website is a must in today’s small business market.
We thought we’d share a few tips for making a more mobile-friendly website. You’ll be able to enhance your user experience, show off your small business brand, and increase your conversion rate.
It’s always valuable to give your website an audit. Simply visit Google’s own mobile-friendly testing system and immediate results will be provided to you. Where can you improve? What needs to be changed? All this and more can be discovered to give you a great starting point for developing the friendliness of your website on mobile.
When you have a mouse/trackpad, clicking a button is easy. What occurs when all you have are your fingers and thumbs on a mobile screen? A small button can quickly become a big issue.
The solution is clear – create bigger buttons. You should take the time to create buttons that are responsive to each device whether it be mobile, tablet or desktop. The trick to doing so can sometimes take some know-how but we’re always happy to help with needs such as these.
You should also take into account how effectively you entice users to act when building a mobile-friendly website. You may have thought about the way your website looks on a desktop; it offers a lot more space in the space known as the ‘initial viewport’ to present information alongside a call-to-action.
We recommend that you be more selective with what you present on the mobile version of your website. To increase the likelihood of engagement, try to add a call to action at the centre stage. It could be a button or tt could be some copy directing the user to a location. You’ll gain a higher proportion of results if you utilise your more mobile-friendly space.
How your website loads on a desktop can vary greatly to what you see on your mobile. A big culprit, when it comes to slow loading time, is imagery.
There are a wealth of tools out there perfect for the job. For individual files, we’d recommend EZGif. However, you know we believe WordPress to be the best option for small businesses so you should try out the EWWW Image Optimizer plugin to simplify the whole process. By compressing your imagery into small files, your load speed will be greatly boosted!
It is advisable to compress site-wide files to make for a more mobile-friendly experience. This is true for files that control the overall look and style of your website – CSS. By using something like a CSS minifier tool, you can compress said files that use a lot of blank space. Therefore, it will allow for a faster load time on your mobile website.
For those of you who love to go deeper into the back end of a website, there are frameworks out there designed to make for a more mobile-friendly experience. Take the Twitter designed, Bootstrap, for example. This is a front-end framework that allows for the automatic scaling of your website for any and all devices.
There will always new innovations and technologies within web design that require updating and test. What may have worked a few years ago may have not anymore. That’s why the importance of frequent testing cannot be overstated.
Set aside a good chunk of time every few months to audit your website on your mobile phone. Are you finding anything a challenge to perform? Is there an old feature that now doesn’t fit with your website?
These questions are important to ask in order to maintain a modern website that contains a solid, mobile-friendly user experience. You may want to those that work at your small business to audit the site or consider hiring a developer to save you a great deal of time and effort.
If you’re looking for assistance in web design that looks great on mobile and on desktop, get in touch with us today. We’ll ensure your website gets great results and look good doing it.